
Louis Vuitton's "core values" campaign is notable for its high profile subjects and the visibility it has given to the brand and its heritage. This ad, featuring Ali Hewson and her husband Bono set to debut this fall in newspapers and magazines, is perhaps the most interesting to date. For starters, its the first time Bono has appeared in an ad without his band. Instead of Vuitton, both wear Edun, the ethical clothing label they founded in 2005 to encourage trade with Africa. Rather than the requisite logo bag, Ali totes a handbag co-designed by Edun and Vuitton. Most importantly, Bono and Ali donated their fees to appear in the campaign to charitable causes including Chernobyl Children’s Project International (CCPI). I've written about CCPI before as my sister is the U.S. director. This organization helps children in Belarus and Ukraine who still suffer horrific consequences from the 1986 disaster. So long ago, but thanks to this organization the children who still live with the aftermath are not forgotten. You can learn more about CCPI here. (WWD)