I interviewed Sean "Diddy Combs today as part of the Last Train to Paris promo tour which is sponsored by CÎROC vodka. The interview took place at The Infusion Lounge in downtown San Francisco where I, alongside fellow bloggers yum sugar and Drinkhacker, waited patiently for Diddy's arrival while listening to loud thumping music and enjoying an afternoon cocktail. Pre-interview Diddy's PR supplied me with a list of questions (and don't ask topics) but what I really wanted to know was - why was Diddy talking to the blogs? Did he have a social networking strategy? In fact, Diddy told me, he is a very active Twitter user (@iamdiddy), has an active Facebook Fan Page and a personal Facebook page as well. But blogs? According to Diddy, blogs lay an important foundation for his brand. "People overlook blogs because they are always trying to go after bigger, but going bigger doesn't make it a better story, " he said. He added that he liked that blog coverage was more personal and more in-depth than what you would get from something like a Letterman appearance. His favorite blog is Concrete Loop. Before exiting the interview, he thanked me and asked again the name of my blog so he could check it out. Which of course, made me swoon. I blame it on the booze. Speaking of - here is what Diddy drinks:
Signature Drink: The Ditty
1.5 oz. Simply Lemonade (Newman's Own will also work) + 1.5 oz. CÎROC vodka
The Ditty Dirty Money
1.5 oz. Ocean Spray White Cranberry Peach Juice + 1.5 oz. CÎROC vodka
The OG Ditty
1.5 oz. Welch's Grape Juice + CÎROC vodka
(photo via MTV)
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