Neiman Marcus was a bit late to the e-commerce party but the company is making up for lost time. The website has improved considerably in the last year and offers free shipping to boot. This week the department store took its legendary holiday gift guide into the 21st century with the launch of an iPhone gift app. Shoppers can view a daily featured gift from the homepage and use iPhone's sensory accelerometer technology to shake their phone and generate a new gift on the screen. Shoppers can also browse through the app's full selection of gifts or narrow their search by price, gender, age or category (home, for example) and then buy items using their existing Neiman Marcus account or by creating a new (free) log in. It's a fun application.
Incidentily, while searching for it in the App Store I stumbled upon Bergdorf Goodman's Today's Shoe app. As the name implies, this app allows you to view a designer shoe a day and also offers the ability to shop the entire shoe salon with free shipping and returns. Happy Shopping!