Net-a-porter demonstrates once again it is a e-commerce site of style and substance with the launch of Net-a-porter TV. Net-a-porter is already recognized as a pioneer in edvertorial - with engaging magazine-like editorial designed to inspire purchase decisions. I absolutely love the weekly Magazine which has fashion, trend, shopping, travel and lifestyle features. For me, it's up there as a must-read with my glossy fashion magazines. Net-a-porter TV was created as a new way for the retail site to inform, entertain and inspire viewers to shop. It is composed of four channels: Runway, which features runway footage with commentary from Net-a-porter editors; Who's Who, featuring fashion personalities; Trends 101, featuring trend news and how to wear them; and Flashback, a channel that features trends and moments in fashion history. Viewers can also share, like and embed video on Facebook and blogs. All of the shows are supposed to have a commerce element - like pre-ordering from new collections and shopping current season items - but I admit, that wasn't obvious to me. Perhaps it will launch later. Although the channel is very cool, I prefer the online magazine (for now) because of how seamlessly shopping is integrated into editorial. The same will hold true with video very soon and no doubt Net-a-porter will be early out of the gate.