gucci launches "digital flagship"

Gucci relaunched its website today, branding it as a "digital flagship' because it will become the house's highest volume store in the world. The designer's have done an excellent job of capturing the feel of Gucci stores with products displayed against a clean palette of gold, light beige and brown (the company calls it Rosewood). The website is very easy to navigate and presents a number of different ways to shop Gucci products. Most notably, (for a luxury brand) social functionality is woven throughout. Users can rate items with a "love it' and share them on Twitter, Facebook and in Email. There is also a world of Gucci that both highlights the house's heritage and connects users to its present via a Facebook Page, Twitter, YouTube, Podcast and an updated, iPad compatible app. Beginning this Wednesday, people will be able to sign up to receive an e-ticket which will allows them to virtually attend Gucci's Spring 2010 show. (WWD)