season five

martini & rossi's stylish web-only campagin

Drink vermouth? If not, this commercial by Martini & Rossi may entice you to do so. So captivating is this three minute spot it is being credited for significantly boosting the buying intention of Martini & Rossi  among women in The Netherlands  (it's target market). Featuring "A Night Like This," an original song by Dutch jazz singer Caro Emerald exclusively for Martini, the story features three stylish friends out on the town, stealing a swim in a rich man's pool, crashing parties on islands – drinking Martini & Rossi throughout. Created by Dutch agency Watson & Lewis, the goal of the campaign was to make the brand more "spontaneous and accessible," while still stylish. I think it does the job. As a bonus, the agency plugged the original song on Dutch radio and music channels. The song reached #1 and “created subliminal Martini branding everywhere,” as the agency puts it. Brilliant! via brandchannel

shoes and shades make the outfit: taylor tomasi hill

 

Taylor Tomasi Hill is having a fashion moment online. The style and accessories editor for Marie Claire is suddenly everywhere in the blogosphere. I love how she transitions between feminine and tough looks and how her unique style is hard to bucket into any particular category. Except for maybe killer shoes. The Norma Kamali  cat-eye shades are so me -- on my list for this summer!  This looks were pulled from a blog I love, The Fashion Smoothie, who pulled them from a variety of sources.

rebecca minkoff sample sale this weekend in san francisco

29: good cosmetics start in the vineyard

When it comes to growing wine there are many farming philosophies and styles. My partners and I at Olson Ogden Wines believe good wines start in the vineyard. It is all about the grape. What a delight to discover that my interests in wine and fashion/beauty have something in common by way of a cosmetics line called 29. Named for the road to Napa Valley, 29 is a unique organic skincare and cosmetic line that utilizes the benefits of grape seeds. Recently, while working on a project with Neiman Marcus I met 29 founder Lydia Mondavi (her husband is the grandson of Robert Mondavi). She asked if she could touch up my makeup.  I obliged even though I hate make-up counter makeovers. My experience is that you leave looking very made up - totally not my style. She recognized I prefer something more natural and suggested a matte lip pencil called grape seeds. This is an amazing product - slightly deeper than natural lip color, moisturising and it lasts all day.  It is unlike any lip pencil or lipstick. Beautiful. If I were to pick one cosmetic update for spring this is it. Find it online at Neiman Marcus.

five luxurious gifts for mom

Please check out my latest Huffington Post blog - Five Luxurious Gifts for Mom (If she won't be getting the iPad).