Drink vermouth? If not, this commercial by Martini & Rossi may entice you to do so. So captivating is this three minute spot it is being credited for significantly boosting the buying intention of Martini & Rossi among women in The Netherlands (it's target market). Featuring "A Night Like This," an original song by Dutch jazz singer Caro Emerald exclusively for Martini, the story features three stylish friends out on the town, stealing a swim in a rich man's pool, crashing parties on islands – drinking Martini & Rossi throughout. Created by Dutch agency Watson & Lewis, the goal of the campaign was to make the brand more "spontaneous and accessible," while still stylish. I think it does the job. As a bonus, the agency plugged the original song on Dutch radio and music channels. The song reached #1 and “created subliminal Martini branding everywhere,” as the agency puts it. Brilliant! via brandchannel