online shopping's new reality show

Think of shopping with a friend, holding up a shirt or dress against your body and asking, " Is this me?" Fashionista, a new service from San Francisco recommendation provider RichRelavance, takes this experience and replicates it in a way that is authentic to the online world. Created using technology from interactive marketing agency Zugara,shoppers visiting online store Tobi.com can try on up to 300 pieces of clothing using a Webcam and a computer. The process involves calibrating a Webcam by holding a design marker printed out on a page. When the site recognizes the marker, it starts projecting images of clothing on the computer screen. If you don't like it you just raise your hand and hit a visual "next" button and you will see another clothing item in its place. You can give items a thumbs up or thumbs down using another virtual button and then later see all you favorite clothes, along with recommendations for matching items. If you need further affirmation, you can open yourself up to compliments or criticism by sharing the experience with friends on Facebook. I think this is a very cool concept and a right step in the direction of making shopping for clothes a truely visual experience. (via ClickZ)

Comments

[Franklin]

Excellent read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that.