on beauty and attribution

Check out Style.com's Fall 2009 Beauty Guide - lots of good stuff, especially Lipstick Queen's blood red lip tint. What is really interesting is the attribution. Did Style.com always have a "recommended by" statement in their fashion and beauty guides? I don't recall seeing it before. Did the recent FTC's new guidelines persuade them to do it? The times they are a' changing. I love Style.com and trust them to curate the best products and fashion. But let's face it - the brand that has the best PR person wins - they get the product in the right hands and the right people write about it and influence people to want it and buy it.  This is what makes a "cult favorite." FTC involvement or not - I don't see this changing. Photo from Style.com