WWD reports Twitter received another accolade as a major brand communication tool when Louis Vuitton began tweeting on Friday. As of this writing, @louisvuitton_US has made four tweets and gained 1,862 followers. WWD reports Louis Vuitton Twitter followers can now get information and exclusive content about the brand, company news and other product information. This is Louis Vuitton's first foray into social media and does validate that the Internet and social media is becoming an increasingly important communications tool for companies and brands. But is it news? This article brought about serious déjà vu back to the early dot.com days. Any day now, frustrated marketing people will be breaking the sorry news to their clients that slapping up a twitter and/or Facebook page is not enough to make news. But for now it will!
Speaking of Twitter - follow me @MargaretRyan